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The Challenge
We didn’t want to get lost in the sauce of podcasts. How did we stand apart from a sea of leadership podcasts?
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NLS Marketing researched the competition and gathered market data. The data showed that many podcast jingles were mood-based or sound effect track but not a clear identity and purpose driven message of their own.
The Solution
NLS Marketing team created a one-of-a-kind music bed and vocals with a great message. The catchy musical hook differentiated Intentional Leadership Podcast (ILP) and cut through the clutter in the podcast space.
Press PLAY to experience an intentional podcast jingle with a purpose.
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Created an original music bed with a strong beginning and ending that listeners can count on with intentional and memorable message.
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Developed a jingle with more than a catchy hook that conveyed a purpose to the passion.
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Delivered an intentional message aligning with the hot topics on the Intentional Leadership Podcast.
The Execution
Podcasts are what’s happening. Intentional Leadership Podcast was new to the Podcast world and needed to build a brand quickly. Why not stand out from the pack to make your podcast memorable and different? Intro music is an essential part of the listener’s experience. And for a podcast, it’s invaluable to the success of the brand. It’s a fantastic way to become identifiable in the market.
CREDITS
Show Host: Dr. Ross F. Williams Jr. "Dr. Ross"
NLS Marketing & Events: Project Manager, Outreach & Guest Relationship Manager, Brand & Creative Manager
Music Composer, Vocals: Mia Ramsey
Music Arrangement, Production: Kevin Taylor
Hair and Makeup Artist: Michael Moore
Production: Bold Entity, LLC
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Brand & Creative Management
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Strategic Podcast Development & Planning
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Project Management
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Outreach & Guest Relationship Management
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Content Marketing & Editing
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Host & Talent Logistic Management