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NFL COLLABORATION - 2023 SEASON OPENER
FEATURED GUEST FOR THE NFL HOME OPENER AT GEHA FIELD AT ARROWHEAD STADIUM
Kansas City Chiefs vs. Detroit Lions
The Challenge
The Kansas City Boys and The Kansas City Girls Choir requested by the NFL to perform "Lift Every Voice" at the 2023 NFL Season Opener with hometown team and reigning NFL Champs, The Kansas City Chiefs.
The Solution
NLS Marketing, on behalf of The Kansas Boys and The Kansas City Girls Choirs (KCBCGC) provided public relations, media coordination and event logistics services for a large group, including choristers, staff and organization volunteers.
The Execution
Mia Ramsey, Executive Director, Kansas City Boys Choir & Kansas City Girls Choir, Derrell Ramsey (KCBCGC Volunteer), Antoine Spearman (KCBCGC Volunteer), Niquita Spearman, NLS Marketing & Events, and Kansas City Chiefs Staff
The Kansas City Boys and The Kansas City Girls Choirs (KCBCGC) performed “live” flawlessly. NLS Marketing managed the media narrative, coordinated the chorister’s pre-performance run of show, the NFL game day private meet and greet event and executed all coordination for KCBCGC chorister’s NFL season opener live performance at GEHA FIELD/ARROWHEAD STADIUM, including crisis communications.
Niquita Spearman, NLS Marketing & Events, Founder and Marketing Director Consultant, Kansas City Boys Choir and Kansas City Girls Choir (KCBCGC), Tim Tubito, NFL Entertainment Team, Mia Ramsey, Executive Director, Kansas City Boys Choir and Kansas City Girls Choir (KCBCGC), and Alicia Meyer, NFL Entertainment Team
Services Provided
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Collaboration Marketing
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Public Relations & Media Narrative Management
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Local news interviews and press release coordination
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Event Management
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Crisis Communications
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Performance Backlash
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Managing the Narrative
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Protecting the Brand
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Click the television to watch the NFL game performance or click the tablet to watch the pre-game media coverage
