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Introduce new self-published author to the community, build brand awareness, and

increase book sales.

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  “Out of the Hard Place 

 50 Things I’ve Learned In 50 Years”

by Mia Ramsey

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The Challenge

  • New self-published author

  • No brand awareness

  • Book launch during a pandemic

  • Lean budget

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The Execution

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NLS Marketing developed a book launch strategy, brand awareness marketing assets and transformed a blank canvas space into an intimate and memorable book launch with a mini musical concert introducing a new author, Mia Ramsey. The event attendees were engaged and on the edge of their seats with each spoken word from the author and leaving them wanting to hear more. The book launch was coupled with a journey of emotions and unforgettable author’s presentation - Out of a Hard Place 

  • Implemented pre-order book platform

  • Created an online marketing and advertising book reveal campaign

  • Coordinated a “Meet the Author” in-person book launch event with pre-purchased ticket sale

Services Provided

  • Event Marketing Strategy

  • Event Management & Logistics

  • Book Launch Advertising Campaign

  • Public Relations and Promotions

  • Talent/Artist Management

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